privacy policy

At LitandSalty, we take your privacy seriously.

  1. About this Notice

This Privacy Notice ("Notice") explains how we, Happy Assets UG (haftungsbeschränkt) ("we," "us," or "our"), collect, share, and use any information that, alone or in combination with other information, relates to you ("Personal Data") when you ("you" and "your") use our website https://litandsalty.ai (the "Website"), or when you engage with us as a customer or supplier.

1.2 Your Rights

This Notice also sets out the rights you have in relation to your Personal Data that we process and how you can exercise them.

1.3 Our Privacy Commitment

Happy Assets UG (haftungsbeschränkt) is committed to safeguarding your privacy. This Notice describes the standards we apply to protect your Personal Data and ensure compliance with privacy obligations.

1.4 Data Controller

For the purposes of this Notice, Happy Assets UG (haftungsbeschränkt) acts as the data controller for the Personal Data collected via our Website. As a data controller, we are responsible for ensuring that the processing of your Personal Data complies with applicable data protection laws, specifically the General Data Protection Regulation (GDPR).

  1. Read Carefully

What Personal Data Do We Collect and Why?
We collect the following types of Personal Data for the reasons outlined below:

  • Email address, electronic identification data (e.g., when signing up via Google or Outlook):
    Purpose: To provide our services, including managing access and enabling certain features.
    Legal Basis: Contractual necessity.

  • Identification data, electronic identification data, and Internet connection utilization data:
    Purpose: To generate usage statistics for improving our services.
    Legal Basis: Our legitimate interest in optimizing our services and their visibility.

  • Identification data, electronic identification data, and Internet connection utilization data:
    Purpose: To respond to your inquiries through our chatbot or direct communication.
    Legal Basis: Legitimate interest in providing responsive customer service.

  • Email address, identification data:
    Purpose: Managing customer and supplier relationships (e.g., invoicing and payments).
    Legal Basis: Contractual necessity.

  • Name, surname, and email address:
    Purpose: Sending you marketing updates and service-related messages.
    Legal Basis: Consent (unless legal exceptions apply, in which case legitimate interest in promoting services).

  • Any information relevant to legal disputes or proceedings:
    Purpose: Handling disputes and legal processes.
    Legal Basis: Our legitimate interest in defending our legal rights and interests.

2.1 Automatic Information Collection

We collect certain data automatically when you use our Website, such as your IP address, device type, browser type, location (country/city level), and interaction details (e.g., pages visited, links clicked). This helps us understand our visitors' preferences and improve the user experience. Some of this data is collected through cookies and similar tracking technology.

3. Who We Share Your Personal Data With

We share your Personal Data with:

  • Third-party vendors and service providers: For processing related to payments, customer support, hosting, marketing, and analytics.

  • Law enforcement or regulatory bodies: If required by law or for legal defense.

  • Professional advisors: Including auditors and legal representatives, for legitimate business purposes.

  • Potential buyers: In case of a merger or acquisition, with data used only as described in this Notice.

  • Other parties: When you have given explicit consent.

4. How We Protect Your Data

We ensure the following principles are applied when processing your Personal Data:

  • Fairness & Lawfulness: We process data transparently and lawfully, only for legitimate purposes.

  • Data Minimization: We collect only the data necessary for the intended purposes.

  • Data Accuracy: We take steps to ensure data is accurate and up to date. Please inform us of any changes.

  • Data Security: We implement technical and organizational measures to protect your data.

  • Limited Retention: We retain your data only as long as necessary for business or legal reasons.

5. Data Storage, Retention, and Deletion

We retain your Personal Data as long as necessary for legitimate business needs or legal compliance. Customer data is retained for up to 2 years after the end of our relationship, and accounting-related data for up to 10 years. When no longer needed, your data will be securely deleted or anonymized.

6. International Data Transfers

Your Personal Data may be transferred to countries outside your residence, such as the EU or US, which may have different data protection laws. We ensure your data is protected by using safeguards, including the European Commission’s Standard Contractual Clauses.

7. Your Data Protection Rights

You have the right to:

  • Access, correct, or delete your Personal Data.

  • Object to processing or request restriction or portability of your Personal Data.

  • Withdraw consent at any time (this will not affect processing before the withdrawal).

  • Opt-out of marketing communications by clicking “unsubscribe” in our emails.

To exercise any of these rights, contact us at info@happyassets.co.

If you have concerns about how we process your data, you can also lodge a complaint with your local data protection authority.

8. Third-Party Links

Our Website may contain links to third-party websites, which have their own privacy policies. We do not accept responsibility for their practices, and using these websites is at your own risk.

9. Updates to this Notice

We may update this Notice periodically to reflect changes in law or business practices. We will inform you of significant updates and seek consent when required by law. You can check the “last updated” date at the top of this Notice to see when changes were made.