Authentic Storytelling Drives Engagement

LinkedIn audiences value authenticity, whether it’s sharing insights, educating followers, or simply telling the story behind a business. Video is a powerful medium to achieve this level of authentic storytelling—it humanizes your brand and makes your message more relatable. Lit and Salty AI allows you to create polished, story-driven video content that captures and keeps your audience’s attention while enhancing your brand’s personality.

Higher Engagement and Visibility

Videos are a magnet for engagement on LinkedIn, often outperforming text-only posts or static images. They’re perfect for grabbing attention in the feed, retaining it, and prompting shares and comments. With Lit and Salty AI, your videos will have the professional quality needed to stand out amidst the sea of content, driving better visibility and more interactions from your target audience.

2. Creating the Ideal LinkedIn Video with Lit and Salty AI

Hook Viewers from the Start

The first few seconds of your video are crucial, especially on a platform like LinkedIn, where users are often busy and scrolling quickly. You need an engaging opening that immediately hooks viewers. Lit and Salty AI helps you design eye-catching openings, using visuals, compelling statistics, or powerful questions to spark interest right away, ensuring your audience sticks around for more.

Short, Snappy, and Valuable

While LinkedIn allows for longer videos, shorter content that gets straight to the point tends to perform better. Ideally, keep your videos between 30 seconds and 2 minutes. Lit and Salty AI helps you trim down longer footage to highlight only the most impactful segments, ensuring each video delivers maximum value without unnecessary filler.

3. Best Practices for LinkedIn Video Success

Subtitles Matter—Make Your Content Accessible

A large number of LinkedIn users watch videos in quiet settings—like during commutes or at work—meaning they often have sound off. Adding subtitles ensures your message is accessible, regardless of whether viewers have the volume on. With Lit and Salty AI’s automated subtitle feature, adding accurate captions to your videos becomes effortless, allowing more people to understand and engage with your content.

End with a Clear Call-to-Action

Every video should have a purpose, whether it’s driving traffic to your website, inviting users to comment, or encouraging them to learn more. A clear call-to-action (CTA) ensures viewers know what to do next. Lit and Salty AI lets you seamlessly add CTAs—whether through end screens or text overlays—helping you guide viewers to take that crucial next step after watching your video.

Professional Narration for a Polished Finish

To elevate the professionalism of your LinkedIn video, a well-crafted voiceover can make a world of difference. Lit and Salty AI offers a variety of AI-generated voiceover options that align with your brand tone, from warm and friendly to authoritative and informative. High-quality narration not only adds a polished layer to your content but also helps maintain viewer engagement throughout the video.

4. Adapting Your Video to Fit the LinkedIn Audience

Align Your Tone with LinkedIn’s Professional Vibe

LinkedIn’s audience is made up of professionals looking for content that provides value, solves problems, or inspires action. The tone you use matters, and it should reflect the environment—informative yet approachable, educational without being too formal. Lit and Salty AI’s content editing tools help you craft and refine a message that strikes the perfect balance, ensuring that it connects with LinkedIn’s professional demographic.

Showcase Your Expertise—Give Value First

LinkedIn content that performs best is the type that educates, informs, or provides new insights. Videos that address common pain points, offer practical tips, or share behind-the-scenes knowledge help build your credibility and establish you as a thought leader in your industry. Lit and Salty AI can help structure your content to make sure it is engaging, to the point, and packed with useful information that LinkedIn audiences love.

5. Optimization Tips for LinkedIn Videos

Strategic Use of Keywords for Visibility

Adding relevant keywords to your video titles and descriptions is essential for enhancing discoverability. Including the right keywords can help LinkedIn’s algorithm understand what your video is about, boosting its visibility to the right audience. Lit and Salty AI provides keyword suggestions to ensure your content is optimized for search, making it easier for potential viewers to find your videos.

Use Thumbnails that Make an Impact

Thumbnails are the gateway to your video; they’re often what makes someone decide whether to click and watch. While LinkedIn auto-generates thumbnails, customizing them can make a huge difference. Lit and Salty AI helps you create compelling thumbnails with the perfect balance of engaging imagery and text, making your videos much more likely to get noticed.

6. Scheduling, Posting, and Measuring Success

Schedule for Peak Engagement Times

The timing of your video post can have a major impact on how many people it reaches. Posting when your audience is most active can significantly increase engagement rates. Lit and Salty AI makes it easy to schedule your posts at peak times for your audience, ensuring your videos are seen when they’re most likely to gain attention.

Track Performance to Keep Improving

It’s crucial to know how your videos are performing in order to refine your strategy over time. Lit and Salty AI provides detailed analytics that help you understand metrics like watch times, engagement rates, and viewer demographics. This feedback loop enables you to identify what’s working, allowing you to optimize your content strategy for even better results in the future.

Conclusion: Create Professional LinkedIn Videos with Lit and Salty AI

Video content is a powerful tool for building your brand on LinkedIn, engaging with your audience, and establishing your authority. With Lit and Salty AI, you can create professional-grade videos tailored specifically for the LinkedIn environment—videos that hook viewers, provide value, and drive action. From AI-powered editing to optimizing your posting schedule, Lit and Salty AI gives you everything you need to make an impact on LinkedIn.

Ready to take your LinkedIn content strategy to the next level? Use Lit and Salty AI to create videos that stand out, boost engagement, and elevate your brand on LinkedIn.